Donegal Catch – National Fish Week Roadshow

The Brief

Donegal Catch wished to bring to life, the story of Irish white fish and it’s journey from ocean to plate. 

The Project

Working with Donegal Catch, Mixtape co-ordinated a 3 week roadshow, visiting key locations around the Island of Ireland, encouraging shoppers to try the delicious new additions to the Donegal Catch range. 

This award winning roadshow encouraged trial, drove sales and brought a bit of fun to proceedings too!