Sports Direct FAI Cup Finals

The Brief

As proud sponsors of the FAI Cup Finals, Sports Direct wanted to show up and make an impact at both the Men’s & Women’s Finals.


The Project

Our football skills expert drew in crowds, showcasing his impressive range of talents. He also managed our Sports Direct Panna Arena, inviting punters to take on 1 v 1 challenges and compete against their mates for bragging rights! 

We also had our Sports Direct inflatable target challenge. The challenge proved to be much more difficult than it looked, and queues gathered to take a shot on target!

Additionally, we had an interactive photo element, encouraging fans to hold up our replica of the cups and have their photo taken, which was mounted into a branded frame as a keepsake.

Finally, to capture the attention of the whole stadium and to crowds watching at home, our specially commissioned Sports Direct Truck delivered the ball to the referees on pitch for kick off at both games. The truck got a huge reception with the crowds cheering it on!