We were absolutely thrilled to work with Sports Direct to help activate the Sports Direct 19th at this years KPMG Women’s Irish Open in the beautiful surrounds of Dromoland Castle. 

Traditionally, golf is viewed as a male oriented, somewhat stuffy and exclusionary sport. Sports Direct’s aim is to turn that ship, to make golf more accessible to everyone, but with particular focus on young women. To help drive these changes in golf culture, The Sports Direct 19th aimed to give a non-traditional experience to those in attendance. 

We customised golf balls with renowned Irish pop artist Orla Walsh. We personalised bamboo golf bag tags using our 2 laser engravers and we offered an opportunity for people to work on their short game with our mini putting green! 

The tent was packed all weekend and we could barely keep up with demand. 4 laser engravers probably wouldn’t have been enough to keep up with demand but we did our best, getting through approx.. 700 tags over the course of the 2 days. 

Orla Walsh was inundated with requests, trying to paint as quick as she could and customising over 400 balls in total over the 2 days! 

We can’t wait to work on other projects with Sports Direct, with a few in the pipeline already. However, with the KPMG Women’s Irish Open moving to Carton House next year, we cannot wait to bring our ideas to life for The Sports Direct 19th in 2024. 

Niamh