The Brief

Littlewoods Ireland was rebranding to Very and as Title Sponsor of both the All Ireland Hurling Championships, we were charged with using the occasion to champion the rebrand and turn Croke Park pink for the day!

The Project

All Ireland Hurling Final Day 2022 happened to be one of the hottest days on record and what better way to put the Very brand front and centre with the crowd, than handing out complimentary pink ice-creams on approach to Croke Park!


Our 4 bright pink ice-cream trucks were parked up on all approaches to Croke Park, making sure no one missed us! Once inside the stadium our team of brand ambassadors were thoroughly unmissable as the giant pink cubes were visible from large distances!


Turn Croke Park pink? Mission Accomplished.