The Sports Direct 19th

The Sports Direct 19th

The Brief

To bring the Sports Direct brand to life at the KPMG Women’s Irish Open in a fun and engaging way.

The Project

We had so much fun in Dromoland Castle at the KMPG Women’s Irish Open 2023 with Sports Direct. 

Reimagining the traditionally stuffy “19th”, we brought the Sports Direct 19th to life, personalising golf bag tags, working with renowned Irish pop artist Orla Walsh to customise golf balls and offering everyone the chance to work on their short game!