The Brief

Our client, Essity asked us to come up with a creative and disruptive way of explaining the difference between standard rolls and their new 50% longer rolls. 

The Project

We created floor decals running along the aisle – showing customers how much more toilet paper they get in the 50% longer roll, versus a standard roll. We supported the activity on the shelving too with eye catching aisle fins and shelf talkers. 

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